Project Greater Madison

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About the client

Greater
Madison
Project Overview
This project involved creating a dedicated Greater Madison real estate page for Realtor Robin St. Clair, a lifelong Evansville resident and seasoned real estate professional with over 25 years of experience. The page introduces Robin, highlights her unique local expertise, and provides clear pathways for buyers and sellers to get in touch, explore properties, and learn about her appraisal services.
The primary goal was to build a welcoming, trustworthy, and conversion-focused page that reflects Robin’s personality, professionalism, and deep roots in the community.
Challenges We Faced:

The challenge was to present a large amount of personal and professional information in a clean and structured way while ensuring the page stays easy to navigate. The design needed to balance credibility (statistics, experience, testimonials) with approachability (personal story, community connection).
Additionally, the page required clear funnels to:
• Buyers exploring properties
• Sellers researching appraisals
• Visitors wanting to contact Robin directly
• Users browsing lifestyle-specific categories

Ensuring all of this felt seamless, warm, and user-friendly was a key focus.

The Results:
The final page delivers a polished and inviting user experience that builds trust from the first scroll. Visitors can learn about Robin, explore featured lifestyles and property categories, and access her appraisal services with ease. The design highlights her strong track record 1,500+ families served, 95% referral and repeat clients while presenting her as both a knowledgeable expert and a genuinely caring advisor. As a result, the Greater Madison page strengthens lead generation, improves navigation across property types, and enhances Robin’s overall personal brand.
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Our Process
1

Research and Planning

We took the time to understand IMA’s target audience, the services they offer, and their unique value proposition.

2

Design and Development

Crafted a modern and responsive design that reflected IMA’s branding and creative expertise.

3

Content Creation and SEO

Developed optimized content and incorporated SEO strategies to ensure the website performed well in search results.

4

Testing and Launch

After rigorous testing, we launched a high-performing website that seamlessly engages potential clients.

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