Project Female Tradie
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About the client
A custom website was developed for FEMALE TRADIE, a pioneering carpentry company founded by Penny Petridis in 2010. Designed to reflect Penny’s commitment to empowering women in the construction industry, the site showcases her extensive experience and the diverse range of workshops offered. With a user-friendly layout, visitors can easily navigate through information about services, upcoming workshops, and the inspiring story behind FEMALE TRADIE.
The primary goal of the project was to enhance FEMALE TRADIE’s online presence and facilitate the promotion of workshops aimed at empowering women with practical skills in carpentry and DIY projects. Following the website launch, FEMALE TRADIE saw a significant increase in workshop registrations, fostering a growing community of women engaged in construction. The site not only highlights Penny’s expertise and dedication but also serves as a platform for mentoring and supporting aspiring female tradespeople, solidifying FEMALE TRADIE’s position as a leader in the industry.
- Increased Workshop Registrations: After the website launch, FEMALE TRADIE saw a significant increase in registrations for their carpentry and DIY workshops.
- Enhanced Community Engagement: The website served as a central hub for women interested in carpentry, fostering a sense of community and support.
- Strengthened Brand Presence: The website helped establish FEMALE TRADIE as a key player in empowering women in construction, boosting brand visibility and recognition.
Research and Planning
We began by researching FEMALE TRADIE’s target audience and understanding Penny’s vision. This research guided the creation of a site structure that would resonate with women interested in learning carpentry and DIY.
Design and Development
A clean, professional design was crafted, reflecting the empowering message of FEMALE TRADIE. We focused on creating an intuitive, easy-to-navigate layout that would highlight the workshops and services offered.
Content Creation and SEO
We developed SEO-optimized content that highlighted Penny’s expertise and the workshops. This content was carefully crafted to speak to the target audience while improving search visibility.
Testing and Launch
The website underwent rigorous testing to ensure compatibility across all devices and browsers. Upon successful testing, we launched the website smoothly, ensuring everything worked as expected.
Each website in our portfolio is custom-built to meet the specific needs of our clients. We conduct thorough marketing and graphic research to ensure the sites are not only visually appealing but also profitable.
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