Project Ernie’s Kick Sauces
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About the client
Syntha Digital worked with Ernie’s Kick Sauces to design and develop a custom website that effectively showcased Sandra Morris’s unique, family-recipe sauces. The website not only highlights the brand’s story and products but also facilitates easy access for customers to learn about where they can purchase the sauces. This project was aimed at increasing local brand awareness and growing Ernie’s presence in the market.
One of the main challenges was ensuring that the website captured the essence of Sandra’s family tradition while presenting her products in a modern and appealing way. We had to balance authenticity with a clean, professional design that made it easy for customers to explore the products and their availability. Additionally, the website needed to drive online and in-person traffic to local farmers’ markets.
Following the launch of the new website, Ernie’s Kick Sauces saw a 50% growth in sales within the first year. The website helped secure new retail partnerships, expanding its presence in local markets. The online platform also became a key driver for increasing customer visits to farmers’ markets, further promoting the brand.
Research and Planning
We started by gaining a deep understanding of Sandra’s target audience, her family’s story, and the brand’s position in the local market. This research laid the groundwork for a website that highlighted Ernie’s Kick Sauces’ authentic roots while ensuring user-friendliness.
Design and Development
The website was designed with a user-friendly layout that makes exploring Ernie’s Kick Sauces simple and enjoyable. We focused on responsive design, ensuring that customers could easily navigate the site across different devices.
Content Creation and SEO
Content was carefully crafted to reflect the story behind the sauces and engage visitors. Keywords relevant to the local market and product type were strategically placed for SEO, improving visibility for local searches and enhancing organic traffic.
Testing and Launch
After extensive testing for functionality and user experience, we launched the site, ensuring all elements were optimized for performance and that the user journey was smooth.
Each website in our portfolio is custom-built to meet the specific needs of our clients. We conduct thorough marketing and graphic research to ensure the sites are not only visually appealing but also profitable.
Old website
new website
