Project Dumpling House
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About the client
Syntha Digital had the pleasure of working with Dumpling House, a well-loved restaurant in Elm Grove, WI, to create a custom website that captures the essence of their culinary offerings and welcoming atmosphere. The restaurant, known for its traditional dishes and modern approach to dining, needed a website that would showcase its unique food menu, promote its local presence, and improve the efficiency of take-out services.
The website was designed with a focus on simplicity, functionality, and ease of use for all visitors, especially those looking to place an order online. The end goal was to increase user engagement, drive more online orders, and strengthen the restaurant’s connection with the local community.
One of the main challenges was designing a website that could effectively represent the cozy, family-friendly ambiance of Dumpling House while also optimizing functionality for busy customers seeking to order take-out quickly and easily. The challenge was to maintain the charm of the restaurant while ensuring a modern, user-friendly interface. We also needed to ensure the site performed well across all devices, given that many customers would be ordering via mobile phones.
To address these challenges, we focused on building a responsive website that allowed for a smooth user experience. The navigation was streamlined, making it easy for customers to find the menu, learn more about the restaurant’s history, and place orders without any hassle.
Since the launch of the new website, Dumpling House has seen significant improvements in several key areas:
Increased Orders: The website helped boost online orders by 40% within the first six months, thanks to the enhanced user experience and easy-to-use ordering system.
Better Brand Visibility: With the new SEO optimization, Dumpling House now ranks higher for important local search queries like “best dumplings in Elm Grove” and “take-out dumplings in WI,” making it easier for potential customers to find them.
Improved Customer Engagement: The streamlined ordering process and engaging design kept customers coming back. The website contributed to increased repeat orders and greater community involvement.
Research and Planning
We began by analyzing Dumpling House’s target audience, competitors, and the local Elm Grove market. This research allowed us to create a website structure that aligns with the restaurant’s goals, focusing on boosting take-out orders and connecting with the local community.
Design and Development
The website was designed to reflect Dumpling House’s inviting atmosphere with modern functionality. We prioritized a responsive design for mobile users and ensured the site was easy to navigate, especially for online ordering.
Content Creation and SEO
We crafted engaging content that highlighted the restaurant’s rich history, diverse menu, and convenient services. Strategic keyword placement helped enhance SEO performance, resulting in higher visibility on search engines and increased organic traffic.=
Testing and Launch
After rigorous testing for performance across different devices, browsers, and functionality, we launched the site. The result was a seamless experience for users and a significant increase in online orders.
Each website in our portfolio is custom-built to meet the specific needs of our clients. We conduct thorough marketing and graphic research to ensure the sites are not only visually appealing but also profitable.
Old website
new website
