Project Barako Home Care
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About the client
Barako Home Care is a leading home care provider offering compassionate services for seniors and individuals with disabilities in Madison, Wisconsin. With a strong focus on quality and accessibility, the company provides daily living assistance, direct support, companionship, and routine housekeeping to improve the quality of life for their clients.
Our goal for this project was to create a modern and user-friendly website that showcases Barako Home Care’s services while enhancing their online presence and client engagement.
The primary goals of this project were:
- To design a user-friendly website that effectively communicates the company’s services.
- To ensure seamless navigation, catering specifically to the needs of families searching for reliable home care providers.
- To enhance Barako Home Care’s online presence, attracting new clients and building trust.
- To provide an easy way for visitors to inquire about services and contact the company directly.
The new website delivered measurable improvements in a short period of time:
Increased Online Visibility
The site’s optimized design and content led to a 35% increase in traffic within the first three months.Higher Engagement
Visitors began spending more time exploring the site, thanks to its intuitive layout and clear information about services.Boosted Client Inquiries
The number of service requests made through the website grew by 25%, demonstrating the trust and convenience the new platform offers.
The Barako Home Care project is a testament to the power of a well-designed and strategically optimized website. By focusing on user experience and targeted content, we were able to help Barako Home Care expand its reach and connect with more families in need of their services.
Research and Planning
Before diving into design, we conducted a comprehensive analysis of Barako Home Care’s competitors and audience. This step helped us define the optimal structure and design approach, ensuring the website would meet both business goals and user needs.
Design and Development
We developed a clean, modern layout with accessibility as a top priority. The website was designed to be intuitive, with a focus on ease of use for visitors, including older individuals and their families.
Content Creation and SEO
To improve search engine rankings and user engagement, we created high-quality, informative content that showcases Barako Home Care’s services and values. Keywords were strategically placed to maximize SEO performance.
Testing and Launch
The website underwent rigorous testing to ensure it was fully functional across different devices and browsers. Once all tests were completed, the site was launched seamlessly.
Each website in our portfolio is custom-built to meet the specific needs of our clients. We conduct thorough marketing and graphic research to ensure the sites are not only visually appealing but also profitable.
Old website
new website
