Project Madison Granite and Quartz Countertops
Explore the Website Design
Each website in our portfolio is custom-built to meet the specific needs of our clients. We conduct thorough marketing and graphic research to ensure the sites are not only visually appealing but also profitable.
Old website
new website
About the client
Madison Granite and Quartz Countertops
Project Overview
A custom website was developed for 7 Hills Striping, a Madison-based pavement and asphalt maintenance company with nearly 30 years of experience. The goal was to showcase their full range of professional services, including striping, asphalt paving, sealcoating, patching, concrete work, crack filling, sweeping, signage installation and specialty stenciling. The new site reflects three generations of craftsmanship and highlights the company’s commitment to delivering durable, high-quality solutions for both residential and commercial clients across Wisconsin and the Midwest.
Challenges We Faced:
The primary challenge was to present a wide variety of materials quartz, quartzite, granite, and soapstone in a clear and visually appealing way while educating users about the unique properties and benefits of each stone. Additionally, the website needed to simplify the process from request to installation, making it easy for clients to measure their spaces, select materials, receive quotes, and schedule appointments. Ensuring a seamless user experience while highlighting the artistry and quality of the company’s work was a key focus.
The Results:
The final website delivers a polished, user-friendly platform that highlights Madison Granite and Quartz Countertops’ expertise and craftsmanship. Visitors can easily explore material options, understand the installation process, and request quotes or schedule appointments online. The improved presentation and intuitive navigation helped increase client inquiries and enhanced trust in the company’s professionalism. The site now effectively serves as both a marketing tool and a resource for customers seeking high-quality stone countertops in Madison and surrounding areas.
Our Process
1
Research and Planning
We took the time to understand IMA’s target audience, the services they offer, and their unique value proposition.
2
Design and Development
Crafted a modern and responsive design that reflected IMA’s branding and creative expertise.
3
Content Creation and SEO
Developed optimized content and incorporated SEO strategies to ensure the website performed well in search results.
4
Testing and Launch
After rigorous testing, we launched a high-performing website that seamlessly engages potential clients.
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