Project 7 Hills Striping
Explore the Website Design
Each website in our portfolio is custom-built to meet the specific needs of our clients. We conduct thorough marketing and graphic research to ensure the sites are not only visually appealing but also profitable.
Old website
new website
About the client
7 Hills
Striping
Striping
Project Overview
A custom website was developed for 7 Hills Striping, a Madison-based pavement and asphalt maintenance company with nearly 30 years of experience. The goal was to showcase their full range of professional services, including striping, asphalt paving, sealcoating, patching, concrete work, crack filling, sweeping, signage installation and specialty stenciling. The new site reflects three generations of craftsmanship and highlights the company’s commitment to delivering durable, high-quality solutions for both residential and commercial clients across Wisconsin and the Midwest.
Challenges We Faced:
The primary challenge was to organize a very large catalog of pavement services in a clear and intuitive way. With offerings that include everything from asphalt paving to parking lot sweeping and custom stenciling, the website needed to communicate depth without overwhelming the user. Another key priority was emphasizing the company’s long history, family roots and reputation for reliability. The layout, visuals and content structure were designed to balance technical information with a clean, easy to navigate user experience that reflects trust, precision and professionalism.
The Results:
The final website provides a strong and informative platform that positions 7 Hills Striping as one of the most trusted pavement service providers in the region. After launch, the company saw increased interest from property managers, business owners and contractors searching for reliable asphalt and concrete maintenance services. The improved service pages, enhanced visuals and simplified navigation strengthened their digital presence and supported the brand’s reputation built over three generations. The new site is now an essential tool for generating leads, educating customers and showcasing their long-standing expertise.
Our Process
1
Research and Planning
We took the time to understand IMA’s target audience, the services they offer, and their unique value proposition.
2
Design and Development
Crafted a modern and responsive design that reflected IMA’s branding and creative expertise.
3
Content Creation and SEO
Developed optimized content and incorporated SEO strategies to ensure the website performed well in search results.
4
Testing and Launch
After rigorous testing, we launched a high-performing website that seamlessly engages potential clients.
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